Madison’s first hybrid taxi to begin service

Monday, June 07, 2010

From a news release issued by Union Cab:

(Madison, WI) Union Cab of Madison Cooperative will begin using a Toyota
Prius in its fleet on June 1, 2010. The vehicle passed inspection by the City’s Department of Transportation on May 27th.

General Manager Karl Schulte notes that this move “reflects the cooperative’s core values to operate in an environmentally responsible way.” The cooperative expects to add more hybrid vehicles in an attempt to be good environmental stewards and reduce the cost of gasoline to
the cooperative. Schulte noted that this purchase also helps Union Cab’s commitment to their carbon emission reduction goals as a participant of the Mpower Business ChaMpions Program.

Kristen Joiner, Executive Director of Sustain Dane, the organization coordinating Mpower, said, “Being a ChaMpion is about incorporating sustainability into your strategic plan. We congratulate Union Cab for taking a leadership role by being the first cab company in Dane County to introduce hybrids into their fleet.”

Union Cab will provide a ceremonial “first trip” in the new Prius taxi to Kristen Joiner and Mpower Coordinator Jessie Lerner of Sustain Dane on June 1st to meet Madison Mayor Dave Cieslewicz at the City County Building on Martin Luther King, Jr. Blvd.