From an
article by Moira Herbst on the Web site of
Business Week:
It's an all-American scene: Two men discussing buying a new pickup truck, presumably somewhere in the heartland. After a little chit-chat, talk turns to government regulations. "[Congress] wants to set the same fuel economy standards for pickup trucks as they use for cars," says a male voice in the radio advertisement, following the sound of a truck engine and clucking chickens. "When you buy that new pickup it's gonna really jack up the price."
The ad is part of a campaign by the Alliance for Automobile Manufacturers (AAM), an automakers trade group, to win popular support in their battle against tighter government regulations over fuel efficiency. The radio spots, which kicked off Memorial Day weekend, are designed to appeal to SUV- and truck-loving consumers, warning that possible new laws could raise prices for trucks and make it harder for safety-obsessed families to get bigger cars. The ads come as Congress is considering a bill calling for the first major boost to car fuel economy since 1975.
The $1 million-plus campaign was launched with little fanfare this weekend by the AAM, the trade association that represents General Motors (GM), Ford Motor (F), DaimlerChrysler (DCX), Toyota Motor (TM), BMW (BMWG), and four other automakers. The radio and print advertisements—running in 10 states with high percentages of light truck and SUV owners—urge people to call their representatives in Congress to oppose "extreme fuel mandates." The states are Arkansas, Delaware, Idaho, Louisiana, Minnesota, Montana, Nebraska, North Dakota, Pennsylvania, and Wisconsin.
0 comments:
Post a Comment