From a
report on WISC-TV, Channel 3, Madison:
The sales of hybrid vehicles are higher here in Madison than anywhere else in the Midwest.
At one local dealership, hybrid sales make up nearly 28 percent of all new vehicle sales, including trucks and nearly 45 percent of car sales. Compare that figure to 114 Toyota dealers in the Upper Midwest region, which includes Wisconsin, Illinois, Minnesota, Indiana and Michigan, whose hybrid sales make up less than 15 percent of total new vehicle sales, according to Smart Motors.
But why are the hybrids becoming such a popular choice in Madison? Many said it has to do with the city's history of environmentalism.
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